In the Media

 
 
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Going, Going ... Green

Eco-conscious distributor Savannah Mudgett, president of Malibu Marketing Group (UPIC: MMG) and a member of the Millennial generation, believes in an overarching less-is-more strategy when it comes to picking promotional products.  “Product selection is key. Even the most environmentally friendly product isn’t good for the environment if it ends up in a landfill,” she says. “Before I was brought in, one of my clients ordered 3,000 unfortunate-looking eco-friendly tote bags that no one wanted. They couldn’t get rid of them. That’s not eco-friendly.  My job is to prevent wasteful spending. If I can help a client allocate dollars toward a better quality product that gets used for years to come, it’s good for their brand and their budget—and the environment.”

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The effectiveness of promotional products

In 2009, Promotional Products Association International (PPAI®) launched a study fielded by MarketTools®, Inc., to determine how consumers react, act and respond when they receive promotional products. PPAI is the only international not-for-profit trade association for the promotional products industry. In the study, researchers sampled a group of more than one thousand consumers who remembered receiving a promotional product within the past two years.  Those who did not remember receiving anything within that time period were screened out of the sample, leaving 44% of the initial survey group.  The first part of the study was entitled, “Effectiveness of Promotional Products As An Advertising Medium.”  In it, researchers focused on the action and relationship recipients have with the promotional products they receive. The findings were significant.

  • 94%  of participants could recall a specific promotional product they had received in the past 24 months.
  • The majority of them—89%—also remembered the advertiser represented by the item.
  • 83% said they enjoyed getting promotional products
  • 48% wish they received promotional products more often.
  • 69% typically keep the promotional products they receive.